HiFi Klubben #amplified
Bandcontest 2021
awareness campaign (2021)
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The HiFi Klubben #amplified band contest is a philanthropic approach to a real band contest that aims to promote newcomers instead of just raising awareness for the brand. From a short briefing by HiFi Klubben, an integrated campaign with comprehensive PR support and top-class partners from the industry was developed over a period of two months. The participating bands could win a production at the renowned Granny's House Studio in Hamburg - together with producer Kay Petersen. Hundreds of bands sent in their unreleased demos and had to face an impressive jury: Yaenniver (former Jennifer Weist / Jennifer Rostock), Nisse (German pop artist and songwriter) and Torben Hodan, editor-in-chief of DIFFUS magazine. After a public voting with thousands of votes, which automatically converted into valuable leads for HiFi Klubben.
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Hundreds of bands sent in their unreleased demos and had to face an impressive jury: Yaenniver (former Jennifer Weist / Jennifer Rostock), Nisse (German pop artist and songwriter) and Torben Hodan, editor-in-chief of DIFFUS magazine. After the jury had made their choice, the 3 finalists had to compete in a public voting with thousands of user generated votes, which automatically converted into valuable leads for HiFi Klubben. The victory went to an incredibly likeable newcomer band from Tübingen - TEMMIS. During their time in the studio, we produced a half-hour documentary showing the creative genisis of the EP, which was released together with the EP in January 2022.
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The EP has over a million streams on Spotify by now and renowned German artists such as German Rap icon Casper have taken notice of the band. In the meantime, TEMMIS has achieved several milestone in their still early career: One of their tracks has been optioned for integration into a Netflix streaming series, they were on German TV (SWR) where parts of the documentary were also aired. And the list does not end here: They are constantly touring through Germany’s clubs and have played tour-support for Drangsal and on multiple Festivals such as MS Dockville. Their success finally resulted in a major label deal with Warner Music for their next release which will be coming out soon - and we couldn't be happier. Also very happy was our client HiFi Klubben who commissioned us with a new edition of this very campaign in mid-2022 with a new partner onboard: SOUNDBOKS.
Watch the documentary here
Listen to the release
"Wenn Du Da Bist" is the undisputed anthem. An ode to loneliness with a driving kick, a catchy hook and a wonderfully atmospheric synth line that stays in your head for hours and brings a smile to your face when you sing along.
„Andere Stadt" and „Sommer vorbei" show the wider spectrum of TEMMIS. Love, fear, hope, despair, back and forth, packed into two rousing tracks that impressively soften the boundaries from indie to pop rock to electronic post punk.