In May 2022, we were extremely spontaneously commissioned to conceptualise and implement a local awareness campaign for FREE NOW and their New Mobility offer in Hamburg. Roll into Summer was born! With Barcelona-based and internationally acting arstist Emily Eldridge, we developed two murals and a corresponding visual language for the campaign, which our creative department transformed into all channels - still & moving.

In just three weeks, we were able to set up a series of events in a local open-air club with a great genre-mix of various credible newcomer artists from Hamburg. These measures were flanked by extensive social activities, ad sets and competitions. One big bang of the campaign was the "Parade" - where we drove through Hamburg with Partner Vehicles (MILES, Felyx and Emmy) and had local scene great Nina Hepburn play a full DJ set in a taxi. Around this, discount codes, various advertising materials and flyers were distributed via promotion and local influencers from the music and art scene, which led to a high conversion rate in the app.

892 users signed up for the big raffle and FREE NOW recorded the second-best month in Hamburg to date. New Active Users were up significantly and Voucher redemption on- and offline was over-average.