[UNMUTE:ART] was our campaign for the opening of the new flagship store of our client HiFi Klubben (premium hi-fi, audio and TV equipment) in Berlin Mitte. With a tight budget, we were briefed to create an authentic campaign for the location - at the same time drawing attention to the opening and supporting artists as part of the pandemic. On board to fund the campaign was SOUNDBOKS - a manufacturer of high-performance Bluetooth speakers with a focus on lifestyle.

A project tailor-made for us: The two artists Josephine Rais and Ju Schnee each designed a SOUNDBOKS speaker in their own style and made them available as unique pieces for an auction. Despite the short lead time and only through our extensive network, we were able to collaborate with relevant influencers from the art and music scene in Berlin thus creating a buzz on social media and together with a wild poster campaign, we have managed to draw attention to the auction and the opening of the store.

The proceeds of this auction were to go to the Berlin institution TLNT.TLNT - an association that enables young people from Berlin with a migration background to gain access to the creative and media industry through workshops and networking. With total proceeds of €5,000, even our expectations were exceeded. The frequency around the store increased significantly despite the pandemic.